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Farmers Say Price, Innovation Continues to Drive Shortline Equipment Purchases

In an effort to discover what exactly drives farmers to purchase equipment from shortline manufacturers instead of their majorlines, Farm Equipment surveyed nearly 240 farmers about their shortline equipment ownership, including their preferred brands and what drove them to purchase the equipment.

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Achieving Peak Performance: What Should I Be Marketing If I Don’t Have Inventory?

You can’t get units to sell, but you have customers calling, emailing and waltzing into your dealership, asking you to take their cash. What’s a dealership owner or manager to do? Should you stop marketing if you can’t get wholegoods inventory to sell?

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[Video] Examining John Deere’s X9 Combine

John Deere Product Marketing Manager Nick Howerton sits down to explain the features of the John Deere X9 combine and what sets it apart from its competitors in the industry. Read More

Motivational Monday

Everyone needs a little inspiration now and then. To start your week off on the right foot, we are bringing you a new motivational quote every Monday. Enjoy! Read More

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Farm Equipment

The Annual Shortline Edition

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