Items Tagged with 'Bad Boy Mowers dealer termination'

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John Schmeiser

Dealer Purity: A Policy That Hurts Dealers, Customers & Industry

Guest Blog: Opinion from John Schmeiser

Ag industry consultant, John Schmeiser, tackles brand purity in his latest op-ed. "On paper, these purity policies may look like brand management. In reality, they limit choice, drive up costs, and undermine the independence of both dealers and their customers. Dealer purity is not good for the end user, and it is not good for the long-term health of the farm equipment industry."


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