Items Tagged with 'dealer purity'

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Conversations in Ag

Dealer Structures: Europe, North America a World Apart

European dealers differ vastly from their counterparts in many ways, particularly in the concentration of dealers and sizes of the farms they serve. This meeting with a European dealer-principal and a manufacturing exec from a large multinational company showed how data challenge debates exist everywhere, and that dealer-manufacturer relations remain critical, and remain more art that science.
On Day 2 of Farm Equipment’s trip to Agritechnica, Erik Hogervorst, owner of Wout Hogervorst V.O.F.. dealership in the Netherlands, and president of CLIMMAR (European dealer association) and Eric Raby, president/GM-Sales of Claas North America gathered in Hall 9.
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Dealing with Their Dealers: 4 of the Big 5 OEMs Discuss the Top Priorities for Their Dealer Network

It’s been 10 years since Farm Equipment last sat down with the top executives of the major ag equipment makers, and 13 since the very first time we published a report like this. While some things remain the same (consolidation, market share demands, purity pressure), others have changed — notably the economy and the names of the executives at the top.
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Conversations in Ag

Deere and Case IH Dealers Compete in Janesville

In mid-April, Chris Frodel, Mid-State Equipment (John Deere) drove over from her store to meet in the conference room at Johnson Tractor (Case IH), Leo Johnson’s store. The length of Frodel’s drive on Highway 14 was a full 4 minutes. That’s how close these two dealerships are in the rich agricultural region of Janesville, Wis. Both are second-generation dealers with siblings as partners (Chris runs the business with her brother Bryan and father Curt Hanson, while Leo does the same with brother Eric) and steadily collected additional stores from small-operation origins. Frodel (44) and Johnson (62) also found a lot of similarities and values in their businesses as they dug in for a candid discussion and what the future may look like.
In mid-April, Chris Frodel, Mid-State Equipment (John Deere) drove over from her store to meet in the conference room at Johnson Tractor (Case IH), Leo Johnson’s store. The length of Frodel’s drive on Highway 14 was a full 4 minutes. That’s how close these two dealerships are in the rich agricultural region of Janesville, Wis.
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Case IH Dealer Network Series Update

Case IH Clears Air on ‘Brand Purity’ in Dealerships

<strong>Part 4</strong>: While stressing the term ‘brand alignment,’ Case IH dealer network execs open up about a lightning-rod issue — alternative brands in red dealerships — and what they say the spirit of their wording actually means.
Everyone who has ever taken the athletic field or courts has heard a coach bark these famous words ... “It’s not the size of the dog in the fight; it’s the size of the fight in the dog.”
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Kim Schmidt
From the Desk of Kim Schmidt

Deere, CNH Argue North Dakota Dealer Law is ‘Anti-Competitive’

It’s been just over a year since Case IH’s revised sales and service agreement was making waves. At that time, Matthew Larsgaard, president/CEO of the North Dakota Implement Dealers Assn., highlighted 11 provisions that represent major concerns in the agreement that dealers needed to be aware of. Since then, dealer purity issues haven’t been making much noise.
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