BROOKFIELD, Wis. – The editors of Farm Equipment magazine have announced the 2010 class of its 6th Annual Dealership of the Year program, and Raven Industries, Sioux Falls, S.D., has sponsored an exclusive and all-new series of videos that take dealer-principals "inside" these best-in-class farm equipment dealerships.

Profiled in the July-August edition of Farm Equipment, the 2010 inductees are RDO Equipment Co. - Northern Agriculture Division, Fargo, N.D., and Codington Clark, Watertown, S.D. Together, these two farm machinery operations represent an impressive $740 in annual sales and $640,000 in sales per employee.

Through the all-new sponsorship sponsored by Raven, Farm Equipment readers will have FREE access to the video interviews Farm Equipment conducted at the two dealerships in June, providing the all with key insight into what they are doing to earn them North American recognition as the "industry's best" in 2010. To view the 10 videos in the series, click here

Farm Equipment magazine editors established the annual Dealership of the Year program in 2005 "to elevate farm equipment dealerships that are leading the industry in best practices, operations management and customer care."

An independent judging panel, consisting of Dr. W. David Downey, Purdue Univ. Center for Agricultural Business; David Kahler, retired CEO of Ohio-Michigan Equipment Dealers Assn.; and Charles Glass, retired farm equipment manufacturer sales executive, evaluated all nominations and make the decisions independent of Farm Equipment staff.

For more information on the annual Farm Equipment Dealership of the Year program, contact Dave Kanicki, executive editor, at dkanicki@lesspub.com