Articles Tagged with ''Farm Equipment''

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Looking Back: Export Opportunities Changed Game for Canadian Shortline Manufacturer

A Look Back on Farm Equipment History with: Hal Carnago, Sales Manager, Schulte Industries Ltd., Englefeld, Sask., Canada
The advertising options you bring to us – a Shortline Manufacturer of Rotary Cutters, Rock Removal Equipment, Snow Removal equipment and Disc Harrows – has become a one-stop shop for advertising to our U.S. customers for more 15 years or more.
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Looking Back: GMO, Autosteer Forever Changed Our Business

A Look Back on Farm Equipment History with: Tom Janson, Janson Equipment, Reese, Breckenridge and Charlotte, Michigan
Fifty years ago, success depended on product, availability and location. These are all still very important. However, today the human resources a dealership has, how they are empowered, how they are rewarded, and the level of commitment to customer satisfaction is the key.
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Kanicki Shares Formula, Results for Farm Equipment

Following is an excerpt from Executive Editor Dave Kanicki’s farewell blog in 2020
When I joined Lessiter Media in 2005 as an editor for Farm Equipment and Ag Equipment Intelligence (then called Ag Industry Watch), I believed a big part of my job was to be an advocate for farm equipment dealers.
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Rise in Digital Communications

Investments in digital platforms brought newfound speed in creating & disseminating content to the industry
Kim Schmidt recalls that getting the websites going on a professional system led to an array of new opportunities, including On the Record, webinars, podcasts and the documentary film series.
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Squaring Up with the Majors

With an editorial-first focus & no expectations to attract major’s advertising support, Farm Equipment boldly went where few mainstream publishers were willing to go
“When somebody got mad at us, I just viewed it as a part of the job,” says Dave Kanicki. “We had our values and knew how we wanted to operate, and we had to stand behind them.
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