Leo Johnson, retired president of Johnson Tractor, a 5-store Case IH dealer with locations in Wisconsin and Illinois, speaks honestly about the dealership’s previous location in Rochelle, Ill.: It was old.
Fellow dealers and manufacturers know Leo Johnson's expertise in growing existing businesses, recognizing opportunities, and building value at the retail level to serve farmers, small contractors, and rural lifestylers.
Almost 8 years ago, as we were test-driving a singular themed concept for the 2nd Dealership Minds Summit — The Next Generation — the editors of Farm Equipment interviewed 8 up- and-coming dealership leaders who were being groomed to run the business.
President of Johnson Tractor Leo Johnson gives the reasons behind its new Rochelle, Ill., store and some of the upgrades that came with the new building.
President of Johnson Tractor Leo Johnson explains what the dealership gets out of its expo at its facility in Rochelle, Ill., and how the sales team benefits from having a dedicated sales space.
Johnson Tractor President Leo Johnson says little things like heated floors, air-conditioned showrooms and automatic doors can elevate a dealership’s success.
Johnson says part of the motivation to build a new location for the Rochelle store was the benefits that followed when Johnson Tractor similarly updated its Janesville location 8 years ago.
Doing your research when it comes to auction companies, setting realistic expectations and selling a mix of farm equipment inventory are just a few recommended tactics.
Some dealers occasionally use auctions as part of their methods for selling used equipment. At the 2020 Dealership Minds Summit, three experienced professionals shared their experiences running their own used equipment auctions.
As customer demographics — and how they do business — shift, and equipment technology evolves, the function and style of the traditional farm equipment dealership will likely change with them.
From less new equipment inventory to display in the showroom to charging stations and drone stations — the features of the farm equipment dealership could look different 10 years down the road.
These are strange times we're operating in, but the entire Farm Equipment team is dedicated to getting you the important content you want and need. In times of crisis, there's often an urge to help however you can. Social distancing and safer at home orders make that a little bit more challenging.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.