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Articles Tagged with ''Leo Johnson''

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For Success After the Trade-In, Preparation Trumps All

Customer transparency and equipment showcasing is key, but according to trade-in experts, most sales are won or lost before customers step into the dealership.
By James DeGraff posted on October 14, 2017 | Posted in Best Practices, Used Equipment Remarketing, Dealership Marketing
Equipment might get old, but smooth trade-ins at maximum margins never go out of style. With little question about the pitfalls of leaving used machines on the lot too long, dealers tuned in to learn the good, the bad and the ugly of equipment turnover strategies.
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Sponsored Content: Successful Equipment Remarketing Strategies

Johnson Tractor — Student of Used

By Mike Lessiter posted on July 31, 2017 | Posted in Best Practices, Operations & Finance, Department Management
Tired of losing customers to wholesale auctions and farm sales during the lean years of 1982-86, Leo Johnson, partner, Johnson Tractor in Janesville, Wis., found survival in a "If you can't beat 'em, join 'em" approach. He was soon an active participant in anywhere used iron was being sold. "Buying and selling used equipment got us through," he says.
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Kim Schmidt
From the Desk of Kim Schmidt

Do You Adapt to a Changing Customer Base?

By Kim Schmidt posted on May 15, 2017 | Posted in Dealer Succession
Dealer succession planning is a regular topic in the pages of Farm Equipment; in fact we devoted an entire special report and conference to the topic a few years ago. Progressive dealerships have a plan in place or are working on their plan to prepare the next generation of managers and leaders to move the business forward. But, what are you as the dealer doing to prepare your business for the next generation of customers? Anything?
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My Greatest Mistake: Leo Johnson

President, Johnson Tractor Inc. (2012 Dealership of the Year)
By Mike Lessiter posted on December 24, 2016 | Posted in Best Practices, Manufacturer & Dealer Issues
“The fact that I’ve been in the same farm equipment dealership for 38 years may not equate to success as much as stamina. I’ve certainly had some measurable success over the years as well as some well-intended mistakes. Hindsight is 20/20, so looking back at the mistakes is easy.
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My ‘Greatest’ Mistake

8 farm equipment executives share their greatest mistakes and the lessons ‘forged in the fire’ that they carry with them today.
By Mike Lessiter posted on December 24, 2016 | Posted in Best Practices
That was an email I received from Johnson Tractor’s Leo Johnson (see p. 30) as we were preparing for this SHOWCASE special report. Said another way (by 19th century philosopher Arthur Schopenhauer), “Mostly it is loss which teaches us about the worth of things.”
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Getting Tech Savvy in the Service Department

Technology and software can bring efficiencies to the service department and improve customer satisfaction.
By Kim Schmidt posted on April 10, 2015 | Posted in Best Practices, Facilities, Department Management

Improving efficiencies and productivity in the service department is a goal of all farm equipment dealers. After all, a more efficient service department generally translates to a higher absorption rate and improved bottom line. Technology is now aiding in improving those efficiencies by helping to reduce redundancy and allowing technicians to complete tasks from their workstations in the shop. And, technology is also increasing shop efficiency with scheduling and communicating with road techs.


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Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

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Yetter Farm Equipment

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Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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