Most equipment dealers can recite their parts and service numbers down to the percentage point. Far fewer can say how much of that revenue is quietly walking out the door.
A personal connection with customers remains vital for mutual value. Check out these five considerations for building and maintaining brand and customer loyalty, brought to you by Ag Guard.
Have you ever seen the cockpit of a commercial airplane and noticed the instrument cluster that the captain and co-pilot monitor? Most commercial planes have over 100 instrument clusters or dials to guide the pilots’ actions.
Syncron announced that Vermeer Corporation, a global manufacturer of industrial and agricultural equipment, has selected Syncron Price to leverage pricing intelligence, optimize its current pricing capabilities, and improve customer satisfaction.
One of First Choice Farm and Lawn’s guiding principles is staying positive and being their for their customers and doing the right thing — every time. Owners Ron and Don Parks discuss how they’ve instilled this mindset in the staff across all locations.
The customer is king! The customer is always right! The customer pays all our paychecks! You’ve heard these things and you’ve probably said them many times. I know I have. So, how can I possibly hate customer satisfaction?
High standards are the key to success in any industry. But perhaps in the agriculture industry, those high standards are even more important for service providers, because there are so few customers to go around, and the pool gets smaller each year.
Steve Hunt holds a unique position at H&R Agri-Power of Hopkinsville, Ky., a 17-location employee-owned dealership. He’s vice president, chief operating officer, owner, son of the founder, father of a salesperson and a farmer. That vantage point helps him to be keeper of H&R’s culture and guardian of its profitability.
There are 8 factors that impact the dealership’s image. Five of them are internal and the other three are external. Together, these factors determine the image of your dealership and are thus directly tied to customer satisfaction.
Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how the Messick’s dealership has grown over the past 75 years to now employ 350 people.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.