Video Exclusive

We caught up with Trevor Mecham, North American marketing manager for Case IH's Advanced Farming System (AFS), at the recent 2012 Farm Progress Show in Boone, Iowa.

In this video, Mecham talks about the role dealerships play in expanding the use of precision farming technology. Case IH feels that providing support for precision products should involve more than just a single precision farming specialist at the dealership. It should slowly be integrated into the regular activities of others in the dealership.