[Video] Support Should Go Beyond Precision Specialists at a Dealership
October 9, 2012
We caught up with Trevor Mecham, North American marketing manager for Case IH's Advanced Farming System (AFS), at the recent 2012 Farm Progress Show in Boone, Iowa.
In this video, Mecham talks about the role dealerships play in expanding the use of precision farming technology. Case IH feels that providing support for precision products should involve more than just a single precision farming specialist at the dealership. It should slowly be integrated into the regular activities of others in the dealership.
This inaugural episode in plans for a new docuseries introduces father-son duo Ward and Marc McConnell who’ve led farm equipment manufacturer Art’s Way Manufacturing and other businesses. Filmed in Texas in 2017, this 13-minute video is one of 25 in-person interviews on the legacies of family-run equipment manufacturers collected over several years. This pilot is being early-released to mark the 1-year anniversary of Ward’s passing in May 2021.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.