The North American Equipment Dealers Association (NAEDA) released its 2012 Dealer-Manufacturer Relations Survey and Kubota Tractor Corporation tops the charts across several key categories. In ten of the 12 categories measured in the survey, Kubota received the highest scores — compared to other major manufacturers — including the top rating in the highly coveted overall satisfaction category.
2012 NAEDA Survey: Overall Satisfaction Ratings
Additional top-ranking categories for Kubota include:
- Product Quality
- Parts Quality
- Product Availability
- Product Technical Support
- Communications with Management
- Warranty Procedures
- Warranty Payments
- Marketing & Advertising Support
- Manufacturer Response to Dealer Needs/Concerns
“At Kubota, our dealers are the heart of our business, and maintaining relationships with our 1,100-strong dealer network is top priority,” said Greg Embury, vice president of sales and marketing for Kubota. “We are very pleased with the results of the NAEDA dealer relations survey, and we are committed to delivering the quality, service and support that our dealers have clearly come to rely on from Kubota.”
The NAEDA Dealer-Manufacturer Relations Survey was conducted via an email survey of NAEDA-member dealers in the United States and Canada. The survey was comprised using evaluations from more than 1,900 dealers. The major manufacturer’s category included Kubota, AGCO, Case IH, Case Industrial, John Deere, New Holland and New Holland Industrial.