Fluctuating exchange rates can create a real quandary for equipment dealers in Canada. As an Ontario New Holland dealer explains, “Roll programs in a shrinking agricultural machinery market definitely have a positive impact on machine populations and resulting market share results. However, they often come at the expense of margin due to a very unstable value of the Canadian dollar. The resulting change in the value of a new unit over a 12- or 24-month window may leave the dealership with a used piece coming back into inventory that was sold at a higher exchange rate than a new unit today,” he says.