to Focus on Construction, Outdoor Power Equipment

Cygnus Business Media and IRON Solutions, Inc. have jointly launched, a service for equipment dealers and buyers to buy, sell and appraise equipment nationwide, online, and on-demand.

The web site is the first to exclusively serve the construction and outdoor power equipment industry.

Powered by, the new web site launches with more than 13,000 loaders, excavators and other types of equipment from more than 800 dealers across North America, says Kris Flitcroft, Brand Director, Cygnus Business Media – Publishing.

“This new service immediately benefits equipment dealers by giving them access to thousands of pieces of equipment, sorted by type, price and age,” explains Flitcroft. “It’s a natural extension of our long history of service to the construction industry.”

“Nearly a thousand equipment dealers selling construction and outdoor power equipment are already listing their equipment on – which reaches over a quarter million agricultural, construction and outdoor power equipment buyers each month,” says Scott Derksen, IRON Solutions Chief Information Officer. “The launch of gives the construction industry a site devoted to their needs.”

The new site is the first product of a joint marketing and content agreement signed by Cygnus and IRON Solutions in June 2009. IRON Solutions is the leading provider of data, software and solutions to the 120 billion dollar farm and construction industry.

Cygnus Business Media’s Construction Equipment Group reaches a readership of nearly 800,000 owners and managers of heavy construction equipment, equipment manufacturers, professional contractors, construction equipment dealers, product distributors, rental companies and other key players in the construction industry. Cygnus publications include Equipment Today, Rental Product News, Asphalt Contractor, Concrete Contractor, Pavement and the Web site

About Cygnus Business Media: Cygnus Business Media is an internationally-recognized business-to-business media company. Its diverse portfolio serves 13 market categories with print and interactive products, and live events. Through its media, the company reaches more than 1.5 million print subscribers, nearly 1 million industry professionals via its Custom Marketing services group and expositions, and attracts 2 million unique visitors to its websites monthly.   Cygnus Business Media provides comprehensive, integrated advertising and marketing programs for some of the world’s strongest business-to-business brands. For more information, visit

About IRON Solutions, Inc.: IRON Solutions,, is the leading source of Equipment Market Intelligence™ for used agricultural, industrial, and outdoor power equipment. IRON Solutions provides an integrated portfolio of services to manufacturers, dealers, producers and finance companies who want to make business-critical decisions, informed by easily accessible and accurate market information. IRON Solutions publishes the Official Guides, the trusted source of the gold standard in equipment valuation data, and, North America’s largest used tractor and equipment Website.