[Video] Is It Time for a New Management Structure?
Neil Messick, co-owner of 2026 Dealership of the Year Messick Farm Equipment, kicks off the Summit with a can’t-miss presentation. The New Holland and Kubota dealership acquired 4 dealerships in 2025 — nearly doubling its size and signaling the need for a change in management structure.
Messick details how they landed on a regional management structure, why it works best for their operation and the lessons learned along the way.
Return to Dealership Minds Summit Agenda
The 2026 Dealership Minds Summit Video Replay is brought to you by aptean
Aptean Equipment DMS is a purpose-built dealer management system for equipment dealers — agricultural, construction, material handling, and beyond. It runs sales, parts, service, rentals, and used equipment on one platform, built on Microsoft Dynamics 365 Business Central. Dealers get same-day billing from the field, real-time margin visibility on every deal, and one-click used-machine listings to 20-plus online marketplaces.