SIOUX FALLS, S.D. – Diamond Mowers, a leading manufacturer of vegetation management and roadside maintenance attachments, announced its annual Dealer Demo Days and Champion Training events, two programs designed to provide hands-on learning opportunities for equipment dealers serving contractors, municipalities, forestry professionals, and land management crews.
“A strong dealer network is built on more than inventory,” said Dacotah Buum, Sales Project Manager at Diamond. “It comes from training, shared knowledge, and the ability to help customers make informed decisions when they are investing in equipment to meet ever increasing work demands.”
As equipment applications become more specialized, knowledgeable dealer partners play an important role in helping customers select, maintain, and maximize the performance of their equipment. Through its Dealer Demo Days and Champion Trainings, Diamond has helped dealers enhance both field knowledge and technical confidence through practical application insights. For more than 25 years, these investments in field-based learning and dealer development have played an important role in dealer teams better understanding performance needs and making more informed recommendations throughout the buying and ownership process.
Hands-on Learning Through Dealer Demo Days
Dealer Demo Days give dealers, contractors, and equipment operators personal, face-to-face opportunities to ask application-specific questions and understand how different machines perform in land-clearing and vegetation management environments. They also create space for conversations around application fit, jobsite demands, and the operational variables that can influence performance while in the field.
“Seeing equipment perform on the job helps bring application discussions into sharper focus,” Buum explained. “That kind of visibility can help dealers and customers evaluate what works best for the application in front of them."
Beyond the demonstrations themselves, Diamond will work alongside participating dealers to help plan and execute successful Demo Days. Diamond provides access to event planning guidance, training resources, marketing support, and more to create engaging experiences for their customers. Depending on availability, Diamond Regional Sales Managers and factory representatives may also assist with planning and preparation.
To help drive attendance and engagement, Diamond can also provide resources such as operating technique videos, promotional materials, social media assets, RSVP support, and other event tools for dealers to showcase equipment capabilities and connect with customers. Dealer Demo Days primarily run from April through October each year, and those interested in hosting an event can learn more or register on the Diamond on Demand Dealer Portal.
Exclusive Champion Trainings Build Technical Confidence and Business
A two-day course combining in-classroom and out-in-the-field instruction with hands-on training, Diamond’s Champion Trainings are held at the company’s Sioux Falls headquarters and cover everything from product training and application to sales tools. Participants receive factory tours and equipment operation tips as well, providing a behind-the-scenes look at Diamond's products while reinforcing the techniques and insights needed to better serve customers in the field.
By improving operational consistency across dealer teams, the Champion Trainings also help create a more informed customer experience for those who rely on their equipment day in and day out. Remaining 2026 Champion Training sessions will take place July 22-23, August 26-27, and September 16-17. Diamond provides lodging and meals for attendees, and dealers interested in participating can register on the Diamond on Demand Dealer Portal or by contacting their Regional Sales Manager.
Beyond Events: Ongoing Dealer Resources and Support
Beyond live events, Diamond supports its dealer network through technical resources, service guidance, and parts access designed to improve efficiency when questions or maintenance needs arise. That includes ongoing access to digital tools such as the Diamond on Demand Dealer Portal, which serves as one part of a broader resource network that helps dealers stay informed, streamline communication, and assist customers throughout the equipment lifecycle.
For municipalities managing roadside maintenance, contractors taking on demanding land clearing work, and forestry or vegetation management crews focused on productivity, having access to knowledgeable dealer partners can help reduce downtime, improve decision-making, and keep jobs moving.
“Whether they choose in-person events or access to online resources, dealers can count on Diamond’s support to get the job done,” added Buum. “When dealers are equipped to answer questions faster and advise customers with greater confidence, crews can stay focused on the work in front of them.”
By continuing to invest in education-driven dealer programs, Diamond Mowers reinforces a broader focus on partnership, practical expertise, and long-term field success to help customers navigate everything from product understanding and setup to maintenance, troubleshooting, and ongoing performance.
