[Video] Titan Machinery’s Journey to a ‘Fully Absorbed Culture’

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Brad Meyer, director of service operations for Titan Machinery, highlights the impactful steps the 69 store Case IH dealership group has taken over the last decade to transform absorption from a metric into a deeply ingrained culture. This culture is built on the integration of robust business performance and Titan's unwavering commitment to customer care. Every year since 2007, Titan has increased its absorption a few points until in 2023, when the Case IH dealership group finally reached 100% absorption across all of its North American segment. Due to high floorplan expenses, the group dropped back into the low 90s in 2024, but Meyer shares the steps the organization is taking to get back up to 100% again for 2025.

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