Ascenso Tires North America, one of the fastest growing off-highway tire companies, is pleased to announce the appointment of Ryan Lopes as Vice President of Marketing and Business Strategy, effective immediately. In this role, Lopes will lead the company’s North American marketing initiatives and strategic planning efforts, reinforcing Ascenso Tire’s position as an industry innovator.
With more than 12 years of experience in the tire industry and corporate strategy, Lopes brings a proven track record of enhancing brand value and expanding market share. Prior to this role, Lopes was responsible for global business development of new tire categories for Ascenso, during which he was instrumental in setting up a greenfield solid tire factory for the organization.
"We are thrilled to welcome Ryan to our team,” said Thom Clark, President of Ascenso Tires North America. “His expertise in strategic marketing and business development will be invaluable and play a key role in propelling our next phase of growth.”
In his new role, Lopes will guide product & brand strategy, strengthen corporate communications, and spearhead long-term business planning. He’ll work cross-functionally to ensure that marketing and strategic initiatives are fully aligned with Ascenso Tire North America’s overarching goals for growth and innovation.
"I’m excited to continue my career with Ascenso Tires North America at such a pivotal moment," said Lopes. "I look forward to collaborating with the talented team to build on the company’s momentum and deliver impactful strategies that support innovation, customer success, and sustainable growth."
