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In this episode of On the Record, brought to you by Associated Equipment Distributors, we dive into John Deere's annual report, including what it spent on dealer sales incentives in 2023.
In the Technology Corner, Noah Newman showcases the ag spray tech being developed at XAG.
Also in this episode, Bourgault and Buhler Industries have been acquired, dealers likely won't add equipment lines next year, self-propelled sprayer inventories and Claas' 2023 earnings.
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On the Record is brought to you by Associated Equipment Distributors — the leading association in North America for the equipment distribution industry. Don’t miss the 2026 AED Summit – January 19–21 in Dallas, TX! This is the premier event built exclusively for the equipment distribution industry. For three action-packed days, thousands of industry leaders come together to connect, collaborate, and unlock new opportunities. Discover hundreds of manufacturers actively seeking distribution and service partners across every area of dealership operations—from financing and software to insurance and beyond. It’s the only event designed by and for equipment dealers that has over 40 education sessions, 4 thought leadership keynote speakers, and over 200 exhibitors to meet with to shape the future of your business — and it’s your chance to be at the center of it all. Learn more and register today at www.aedsummit.com. Interested in discounted registration options? Contact jcruthers@aednet.org to discover how you can get reduced registration rates to attend this event.
