Ag Equipment Intelligence editors visited Blue Equipment, Kinze Manufacturing’s new full-service store located on its vast manufacturing campus in Williamsburg, Iowa. Dealership Sales Manager Justin Render provides an overview and tour of the new showroom and modern repair shop for Kinze equipment sold, traded and repaired in Southeast Iowa. The store, which originated after a local dealer’s retirement, also sells Ag Leader, Martin-Till, Lundell Plastics and Yetter.
Here’s what Justin had to say about the store.
Justin Render: We are on the north end of the Kinze Manufacturing facility. We are in the old repower building, our offices, which is right behind us here, where we used to repower the John Deere articulates back, oh, boy, I don't know the exact starting point, but probably, I'm going to say mid '90s, all the way up through the late 2010 range. So that's where we started base operations in 2019, 2020 when we stood up the dealership.
We had a dealer here in Iowa County that retired. It was an open area for Kinze for a while, and the family decided, "Hey, let's take advantage of the facilities that we have and start up a dealership." So we are a whole goods dealership, primarily focusing on Kinze product, grain carts, planters, and tillage. We also do competitive units and trade those in as well, and wholesale parts, as well as a full service shop out back. So that is more or less what we do here.
We've got two bays where we can pull in a full 24 row planter and unfold it. Right now, actually, if you want to, we can go out and look. We've got a green cart that we've got tore apart and then a rebuild on a 3665.
Mike Lessiter: Do farmers know that you're here?
Justin Render: A lot of them in the local area do. We're still getting our name out, doing a lot of traveling. So our areas of responsibility are Poweshiek, Iowa and Johnson County. So you find some guys that, yep, know they're here, and other guys that didn't even know there was a dealership here at the Kinze facility. So, yep, being on site makes things muddy a little bit, but we're still trying to get our name out and about.
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