60% of dealers expect their precision sales to go up at least 2-7% this year according to the 2025 Precision Farming Dealer Benchmark Study. Spud Armstrong, precision specialist for New Holland Rochester, shared his sales outlook at the Precision Farming Dealer Summit earlier this month. He’s optimistic that business will be better after a slow 2024, but says these first few months are going to be very revealing.

“The government's going to pass out some money to farmers is the best way to say it. I don't know how soon that money will hit their bank accounts, but I would assume that that would help pick up some of the things that we sell. If that doesn't get there before spring, I don't know if we're going to pick up much or not. Our biggest, busiest season is going to be in this January, February, March, April. That's when we sell a majority of our products. So, I don't know. That money, they're talking like maybe end of February, somewhere in March. And if that doesn't get there until then, it's going to be tough for us to get that stuff to be able to get an order to get here, whatever we got to do. And so, I don't know, I'm optimistic that it'll be the 2-7% up (increase in sales from last year), but I feel like we're probably going to be in that little to no change (in sales increase) where we're going to land.”  

26% of dealers surveyed predict little or no change in precision sales this year. We’ll have a full breakdown of the survey soon on PrecisionFarmingDealer.com.

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