Tractor Zoom, a provider of farm equipment and heavy machinery valuation data, announces the acquisition of Anvil App Works, a Salesforce OEM partner with CRM solutions built for equipment dealerships.

The combined company, with a new employee base of 47, will operate as Tractor Zoom with headquarters in Iowa, under the leadership of Kyle McMahon. Jason Hoult, CEO and founder of Anvil App Works, will be responsible for leading product development and continued innovation.

The single platform allows equipment dealers to access internal customer and sales data alongside real-time equipment valuation data points to streamline the appraisal, pricing and sales process.

Approximately 850 dealership locations currently utilize Tractor Zoom Pro and Anvil’s DealerConnect and Enterprise platforms. Both solutions will continue to be sold and supported with minimal impact on day-to-day operations as a result of the acquisition.

To learn more about Tractor Zoom and the acquisition of Anvil App Works, visit www.tractorzoompro.com/tractor-zoom-acquires-anvil

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