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During this 5-part series Dr. Weber and editor/publisher Mike Lessiter discuss dealer management best practices based on Weber’s 40-plus years working with dealers and manufacturers in the ag, construction and other industries.

In this episode, Dr. Weber discusses cashflow, used equipment, sales mix and the discipline to shut down new sales to keep your used equipment turns in check.

Mike and Dr. Weber also talk about how dealers need to take responsibility to manager their business and focus on the things that are within their control — not things like commodity prices, the manufacturers and state and federal legislation.

They also discuss the failures of company stores and the need for true salespeople to be field marketers.

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Farm Equipment‘s podcast with Jim Weber is brought to you by Primus by Basic Software.

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Music: Josh Woodward - Golden Sunrise (Instrumental Version)