The Machinery Advisors Consortium (MAC) announced that Zach Hetterick has joined the group as its newest advisor. MAC now includes 12 advisors who coach equipment dealers to peak performance through best practice groups, training, consulting and coaching.

With the addition of Hetterick, MAC has expanded its capability to serve both dealers and manufacturers given his real-life experiences with both in executive management, sales and marketing leadership, mergers and acquisitions and business growth strategies.

“To complement other MAC Advisors, he offers programs in leadership development along with individual coaching. As an alumni of dealer best practice groups, he is in the process of creating and leading additional dealer groups for MAC,” says Managing Member George Russell.