Dayton, Minn. — Just in time for the busy summer construction season, RDO Equipment Co.’s new, full-service store in Dayton is open. The Dayton store is the result of an integration between two previously separate stores in the area and is designed to better meet the equipment and technology needs of customers in the north metro area. The new 45,000 square foot store combines the parts support of RDO’s former Brooklyn Park location and the Topcon technology focus of its former store in Bloomington.

“This new store came about as a result of listening to our customer needs and responding to the market conditions,” John Weber, general manager said. “Our customers wanted the efficiency of a total solutions experience in one location. The Dayton store is built to do just that.”

Serving customers in the construction, environmental, roadbuilding, surveying and underground industries, the Dayton store has the space and breadth to service customer needs for John Deere, Vermeer and Topcon equipment. Features of the new store include:

  • Large showroom with dedicated space for Deere and Vermeer equipment
  • $2 million in parts inventory
  • 16,000 square foot service shop to accommodate all makes and models of equipment
  • Separate 1,100 square foot service area devoted to Topcon technology

In addition to expanding RDO’s footprint to support the John Deere and Topcon customers in the area, Steve Rosenow, midwest regional Vermeer general manager says that the new store is a testament to the increase in RDO’s Vermeer business, as well as Vermeer’s continued growth and expansion of its product line. He added, “The addition of the Dayton store allows us to be closer to our customers and better support them with equipment, parts and service.”

According to the region’s Vice President, Kelly Gress, the team is eager to serve customers’ full equipment, parts, and service needs, while remaining committed to following the state’s guidance for health and safety. As with all RDO locations, he says the Dayton store is in compliance with safe social distancing and hygiene practices recommended by the CDC, including 6 foot distance barriers at the parts counter and curbside parts pickup, limited points of entry and thorough daily cleaning.

A grand opening is planned for next year; watch for more info here on the RDO website and follow the RDO Dayton store on Facebook.
 

For the latest news on dealer growth, including acquisitions, consolidations and new locations, visit our Dealers on the Move feed.

Dealers on the Move is brought to you by K•Coe Isom, a different consulting and CPA firm.
 
K•Coe Isom

Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success.

Learn More >>