Dave Gibson, wholesale division manager for H&R Agri-Power, a 17-store Case IH dealer, talks about the benefits of having a good network of connections when selling used equipment. Gibson sees the wholesale division as a support system to the sales department, removing their need to deal with wholesale buyers, auction companies and international buyers.
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This interview is part of the Dealership Minds Video Series brought to you by Laforge.
Creating a Reputation that Sells Equipment
Years with Organization: 9
Role: “Our main goal is to always be the support: talking to people, researching equipment, trying to give sound advice. We go out in the field and evaluate machines. Our management group wants to know, if a trade-in comes in, what’s it going to bring if we took it to auction today? What is its wholesale value?”
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