Dave Gibson, wholesale division manager for H&R Agri-Power, a 17-store Case IH dealer, talks about the benefits of having a good network of connections when selling used equipment. Gibson sees the wholesale division as a support system to the sales department, removing their need to deal with wholesale buyers, auction companies and international buyers.
This interview is part of the Dealership Minds Video Series brought to you by Laforge.
Creating a Reputation that Sells Equipment
Years with Organization: 9
Role: “Our main goal is to always be the support: talking to people, researching equipment, trying to give sound advice. We go out in the field and evaluate machines. Our management group wants to know, if a trade-in comes in, what’s it going to bring if we took it to auction today? What is its wholesale value?”