H&R Agri-Power is a dealership with a farmer’s mentality, with the Hunt family actively involved in farming. The 17-store Case IH dealership keeps an eye on what is going on in the marketplace to stay on top of what the most progressive farmers are doing, says Ross Morgan, special projects manager.


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This interview is part of the Dealership Minds Video Series brought to you by Laforge.

Ross Morgan

Sage Wisdom from A Dealership Lifer

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Years with Organization: 56

Background: Joined father in-law’s
farm equipment dealership, H&R Implement, in 1964.

Quotable: “Don’t ever lie to the guy you see in the mirror when you shave each morning. Recognize what you can’t change, and don’t pretend someone else is going to fix your problems. They can’t. Try and figure out what it is you can change and make a decision.”

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