Harlingen — After four generations of operating a business in a community, roots run deep. And the foundation Elliff Motors has built is about to go even deeper with the addition of a new, $800,000 facility the family is building to sell and service a full line of Kubota tractors and construction equipment.

The new facility will consist of showrooms, warehouse, offices and service areas.

“We’re opening a full-line Kubota dealership, everything from residential to commercial to ag,” said Collin Stewart, a member of the family at Elliff and a manager at the dealership’s current location.

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