In today’s episode of Farm Equipment’s Used Equipment Remarketing Roadmaps podcast, host Casey Seymour of Moving Iron LLC sits down with Greg Peterson of Machinery Pete.
Casey and Greg talk about how the used equipment market fared in the first month of the new year. They also discuss product mix and how that will impact the used equipment market and their outlook on trends to watch for in the next 5 years.
They'll also discuss the generational shift in customers and the hurdles of dealing with dealing with younger farmer customers. They get into how communication preferences — including social media — with a younger generation offer huge opportunities for dealers who embrace the changes.
Farm Equipment‘s Used Equipment Remarketing Roadmaps podcast is brought to you by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Sound Effects: Jahzzar - Magic Mountain