reports that New Holland has signed an agreement with Mascar, an Italian haymaking and seeding equipment manufacturer.

Mascar produces a complete range of round balers, bale wrappers, precision pneumatic planters and mechanical planters. 

In the words of Carlo Lambro, Brand President of New Holland Agricultural Equipment, "This partnership addresses the need to meet rising demand for quality, productivity and reliability combined with reduced operating costs and ease of use".

"For the future, New Holland and Mascar have pledged to cooperate in the development of customizations able to bring additional pluses to our comprehensive range of round balers in terms of productivity, efficiency and the satisfaction of customers with distinct and highly specific requirements".

The range of fixed chamber round balers is perfectly integrated with the existing New Holland range so customers will benefit from an even broader choice when selecting the machine that best fits their needs.

The new series of machines developed for New Holland, which will be sold through the New Holland Agriculture dealerships network, will be unveiled to the public in a preview at EIMA 2016.