Both Adam Gittins and Jason Pennycook say it’s impossible to do too much promotion of the program and the various services that are offered. Mailers and postcards, one-on-one conversations, presentations and placing it on to each and every quote generated are advised. “When we show the total, talk through it and explain the deliverable of that service plan, we had an incredible adoption rate,” Gittins says.

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March 2016 Issue Contents