The Geringhoff Corp., headquartered in Ahlen, Germany, has acquired its North American distribution partner, Geringhoff Distribution LLC of St Cloud, Minn., previously owned by the Jandrisch family.
Joseph Jandrisch’s distribution company Aemsco began marketing and supporting the Geringhoff product in 2004, and since then, the products have grown from obscure European imports to one of the largest shortline brands in North America.
As distribution sales soared past $100 million several years ago, the partners recognized the need to create a separate entity specific to the brand. In a spirit of cooperation between distributor and manufacturer, Jandrisch created Geringhoff Distribution in 2012 and transferred the Geringhoff activities from Aemsco to his new Geringhoff branded distribution company. Simultaneously, a manufacturing facility was created in Minnesota to partially supply the North American market.
With this 2015 transaction, the ownership of Geringhoff’s extensive North American based operations are sold from Jandrisch to Geringhoff of Ahlen, Germany. Jandrisch has accepted a position on Geringhoff International’s Board of Directors and will lead a search for a new North American CEO.
Jandrisch has previously served on the boards of the Farm Equipment Manufacturers Assn. (as it’s first Marketing section representative from 2000-2004) and on EMDA from 2004-2011 as its first president after the merger of FEWA and AIMRA in 2011.
As shortline manufacturers grow the transition from marketing through distributors to manufacturer direct can often be difficult and contentious. In this transition the parties are proud to report a smooth transaction with significant benefit to both partners, their employees, dealers and farming partners.
Additional information is available by contacting the company in Minnesota at 320-252-4633 or in Germany at +49 (0) 23829814-0
The Annual Shortline Edition