BOWLING GREEN, Ohio — Archbold Equipment Co. has named Roger (R.C.) Euler the general manager of the Bowling Green Case IH dealership. 

 “We are excited to have someone of Roger's caliber and a native to the local area leading the new Bowling Green store,” Zach Hetterick, CEO said. “He deeply believes in customers service, which is a core value of Archbold Equipment Co., and his daily leadership will allow us to develop into the dealership of the future in the months and years to come."

Euler comes to Archbold Equipment Co. from Allstate Peterbilt of Findlay, where he held various roles including general manager and regional used equipment manager. He began his career at Whiteford Kenworth starting in sales and moving up to corporate used equipment manager.

“This is a once in a lifetime opportunity to come into an organization that is in such a growth stage," Euler said. "We can better serve customers with our completely new facility that features a 18,000 square foot shop, new showroom and a parts storage area that is three times larger. That, along with the recent addition of other new staff members and now being a Kinze dealer will allow us to be a true partner to farmers. I look forward to utilizing my passion for red iron and working with farmers in the area.”

Euler graduated from Otsego High School and then earned his associates degree in marketing from Owens Community College in Northwood, Ohio. He is a lifelong resident of Bowling Green and farms in the area. Roger is married to wife Chasitie and has two children, Caleb and Lauren.  

Archbold Equipment Co. currently has six locations: Topeka, Ind.; Adrian, Mich.; and four Ohio locations in Bowling Green, Ottawa, Sherwood, and Archbold, Ohio.

About Archbold Equipment Co.
Archbold Equipment Co. is a full service agricultural dealer that offers a range of quality products and services. Case IH, Woods, Bobcat, Grasshopper, Kinze, Kubota, Cub Cadet, Yetter, Kongskilde, Landoll and Unverferth Mfg. are among the top brands of equipment sold by Archbold Equipment. Archbold Equipment Co.’s mission is to provide quality products, service and support that exceeds customer expectations. For more information, visit