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Special Report: Leading-Edge Industry Says CRM is Your MVP

A look at customer intelligence & CRM use in leading industries like auto retailing illustrates the opportunities ahead for progressive ag equipment dealers.

Farm Equipment set out on a first-ever project to highlight what’s coming tomorrow by sharing what’s possible today. To do so, the perspective of a dealer with first-hand daily knowledge of current state of affairs in operations behaviors and computer systems was needed. So instead of assigning this project to one of our staff reporters, Farm Equipment sent a dealer veteran to attend the 2014 Digital Dealer Conference. Held in Las Vegas last fall, the event is the leading conference for digital strategy marketing for auto dealers. He was likely the only farm equipment marketer in a crowd of automotive digital marketing and IT talent.

Mike Wiles

Mike Wiles is a contributing writer for Farm Equipment and Rural Lifestyle Dealer magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns, which develops websites for dealers and hosts to educate new tractor customers.

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