Items Tagged with 'guest blog'

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Kelsey Keegan

10 Steps to Building Your Dealership's Marketing Strategy

Now more than ever, it’s become imperative that dealerships have a strategic digital marketing plan in place. What used to be a walk-in and immediate face-time with a potential client to get to know your business and products has quickly changed to online research and clicking through your “virtual dealership” to get a sense of whether a customer wants to do business with you.
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Kristie Stern
Guest Blog

Performance & Recruiting in the Digital Age — Still a ‘People First’ Function

In high performing dealerships, every team member — from the general managers to the sales reps, finance personnel, service technicians and marketing experts — will be found in front of customers each and every day, interacting with them, engaging with them, and building lasting relationships to secure a prosperous future for their business. They are the very lifeline that ties the organization’s success to the customer.
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