“In terms of enterprise operations, I keep us all on the same track with planning, projects and key objectives coming up,” says Charlie Moe, aftermarket manager for Kern Machinery, in describing his role at the dealership.
In addition to those metrics identified in previous articles, this column will address additional metrics that should be on the radar screen for any dealer/sales manager interested in getting the most out of their sales department.
Jason Bessette, Partner & General Manager of the St. Albans Store at Champlain Valley Equipment (headquartered in Middlebury, Vt.), gives an overview of what's included in daily operating reports he pulls for the management team to keep everyone up on important metrics.
After monitoring the overall wholegoods sales mix as a percent of total dealership sales, the next wholegoods metric that should be continually measured, monitored and managed is the new and used wholegoods sales mix as a percent of total wholegood sales.
By nearly everyone's account, 2013 was another good year for the farm equipment industry. There's much to be thankful for, for sure, as we look in the rear-view mirror. But then again, this is an industry built on a foundation of finding a better way, so the new year also brings an inclination to dream a little about what "could be."
Dealers and sales managers planning for the long haul would be prudent to continuously monitor a series of metrics that could portend success or failure for their sales department. The Oxford dictionary defines a metric as “a set of figures or statistics that measure results.”
Source: Tom Rieger, National Business Innovations, OPEN Forum
For the last several decades customer service has cycled through an evolution of different metrics, all focused on measuring if the customer is happy. It started with satisfaction, then moved to loyalty, engagement, customer value, back to loyalty, then the recommend question, and even level of effort.
In this video sponsored by IRON Solutions, Duane Smith and Boyd Hofman of the 2011 Dealership of the Year award-winner JayDee AgTech discuss the key metrics they look at when trying to measure success and move their company forward.
In this episode of On the Record, brought to you by Associated Equipment Distributors, Jason Webster, commercial agronomist with PTI Farm, breaks the results of PTI Farm’s 2024 HIgh Speed Planting Corn Study.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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