For the last several decades customer service has cycled through an evolution of different metrics, all focused on measuring if the customer is happy. It started with satisfaction, then moved to loyalty, engagement, customer value, back to loyalty, then the recommend question, and even level of effort.

The 5056 models offer ground-hugging flexibility across the full width of the machines, and are among the largest in the industry to quickly and consistently handle seedbed preparation during the short spring planting window.

Titan Machinery, one of the largest Case/New Holland equipment dealers in North America, has signed on as a distributor for Intuicom precision positioning and wireless solutions, including the family of Intuicom RTK Bridge products for RTK applications.

AGCO, Your Agriculture Company (NYSE:AGCO), a worldwide manufacturer and distributor of agricultural equipment, today announced that it has agreed to establish a new joint venture in Algeria for the production of Massey Ferguson branded tractors. Under the shareholders agreement entered into with L'Enteprise Publique Economique de Commercialisation de Materiels Agricoles and L'Enteprise Publique Economique de Production de Tracteurs Agricoles, AGCO will take 49% ownership of Algeria Tractors Company. The new joint venture is based in Constantine, Algeria and will produce Massey Ferguson tractors for sale into the local domestic Algerian market. Production is expected to begin before the end of 2012.

Case IH made a splash in June when it announced a supply agreement with Great Plains Manufacturing, to produce twin-row planters for the world's second largest farm equipment maker.

Cameron Mills has been collecting yield data with his John Deere combine for years and has now put that data to work saving him money.

Trimble (NASDAQ: TRMB) introduced today the GreenSeeker handheld crop sensor, an easy-to-use measurement device designed to assess the health of a crop. Readings taken with the GreenSeeker handheld can be used to make objective decisions regarding the amount of fertilizer to be applied to a crop, resulting in a more efficient use of inputs.

Pete Youngblut, precision ag specialist with Brokaw Supply in Fort Dodge, Iowa, talks about Brokaw's full field solution for precision ag customers.

Seed product business professional and agronomist Louis Sutton has joined AgVenture, Inc. (AVI) of Kentland, Indiana, and will serve the nationwide network of independently owned and operated Regional Seed Companies (RSCs) as Product and Technology Manager.

Kinze Manufacturing, Inc. announces a new option for its planters: ISOBUS-compatibility. This capability allows easy "plug and play"? operation with any ISO-compatible tractor, including those sold by John Deere with GreenStar Displays.