IronConnect, a provider of technology solutions for the heavy equipment industry, has announced the launch of its comprehensive end-to-end platform “DealerFlow” designed specifically for equipment dealers. This powerful new offering combines all the critical tools dealers need to drive more value from their inventory and realize maximum returns from transactions on a single artificial intelligence (AI)-driven platform, according to a statement released June 12 by the Lincoln, Neb.-based company.

The company further reports this is the first dealer platform powered by AI that manages and optimizes the value of used inventory across all sales channels, leveraging the industry’s leading data and analytics.

“Our goal has always been to put the power back in the hands of the dealer,” said AJ Neifert, IronConnect President and co-founder. “With our new platform, you're not just using another tool — you’re finally in control of your data and can make decisions that are best for your business, not what is best for someone else’s. Noting that the company is positioned to become a trusted dealer partner, Neifert added, “We understand these are challenging times for dealerships, and every dollar spent matters.” 

IronConnect’s DealerFlow platform is available now to dealers across North America, and includes a full suite of integrated solutions:

• AI Driven Evaluation Tool: Quickly and accurately assess equipment condition and value using our fully customizable, organizationally streamlined, mobile friendly application.
• Hosted Inventory: Manage listings seamlessly and make them instantly accessible across all channels. 
• Hosted Websites: Professional, mobile-friendly dealer websites powered by IronConnect’s infrastructure.
• CRM System: A robust, intuitive, mobile friendly customer relationship management tool developed specifically for equipment dealers.
• Aged Inventory Management: Identify and act on aging inventory with smart, actionable recommendations.

The company also noted additional benefits, including: a customizable workflow tool, which can adapt internal processes to fit the specific needs of a dealership for maximum efficiency; data sync capability, offering willingness to sync with any other tools that help the business; as well as IronAdvisor, the company’s market data tool allowing its users to gain a competitive edge with deep, AI-powered analytics on market trends and pricing.

At the core of DealerFlow is IronConnect’s industry-leading artificial intelligence, built from years of domain expertise and refined with the most comprehensive equipment market data available. The company statement also reports that this AI engine not only automates routine processes and enhances decision-making, but empowers dealers with predictive insights to drive smarter, faster, and more profitable decisions.

According to the company, the new solution allows IronConnect to bring everything a dealership needs under one roof — intelligently connected and powered by AI. From the first look at a potential trade to when that asset leaves a dealer lot, the tools connect at every step of the way to help users maximize margin on every unit.

IronConnect offers several testimonials from dealers who have started using DealerFlow.

"The tools are great time and money savers, and the support team has done a fantastic job training our team and integrating it within other aspects of our business,” said Mike Townsend with Southeastern Equipment Company.

“The Unit Evaluation tool has helped streamline our trade-in process,” said Isaac Owens of Tri-State Truck Center. “The customized inspection reports ensure that I receive all the necessary information to properly value the customer's trade each time a request is made. This ensures that we provide the most value to our customers' trades while also allowing us to continue generating revenue from the resale of the unit.” 

IronConnect was founded in 2014 and works with over 3,500 dealerships in the agriculture, construction, and truck/trailer markets. IronConnect’s suite of products (IronAdvisor, DealerFlow, and Last Call) uses IronConnect’s proprietary data and AI on an open platform to enhance every stage of the equipment lifecycle, from acquisition to disposal, empowering businesses to grow, innovate, and succeed in today’s dynamic market.