This page lists material that supplements the April/May 2015 of Farm Equipment.
Check out additional stories of dealers who have updated and modernized their facilities — from the showroom to the wash bay and everywhere in between— and find out how they have found new efficiencies throughout the company.
(Supplement to the article "Building Big on Productivity" on Page 30.)
New vs. Used Sales Mix
Birkey’s Farm Store President/CEO, Mike Hedge, have several general session presentations at the 2015 Dealership Minds Summit in Cincinnati this January. A few things he elaborated on were:
- The importance of monitoring sales mixes in wholegoods and how it provided some key warning signs last fall
- Service productivity issues and the high cost of unapplied labor most farm equipment dealerships experience
- The balance that dealerships must find between parts turnover and customer satisfaction
(Supplements to the article "The Balance Sheet, Leverage & Turnover: Birkey’s Training Primer" on Page 52.)
Find additional dealer responses to the following questions: "What do you consider to be the ‘ideal’ revenue mix for your dealership: % wholegoods (new & used) vs. % parts vs. % service vs. % other? Why would this split work best for your operation?"
(Supplement to the Industry Q&A on Page 70.)
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