Matt Godinho, sales manager of the Delano, Calif., location of Kern Machinery, explains the concept of conquest accounts and how the dealership uses them to find new potential areas for sales growth.

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This interview is part of the Dealership Minds Video Series brought to you by Charter Software.

Matt Godinho

Delano: A Mix of Narrow Tractors & Quads

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Years with Organization: 17.

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