Milwaukee, Wis. (August 21, 2014) — One of the largest product rollouts in John Deere’s long history wrapped up this week and included a new family of large tractors, upgraded mid-size tractors and a significant investment in hay-and-forage equipment.
In fact, John Lagemann, Deere’s senior vice president, sales & marketing of ag and turf, called the event “The most comprehensive product launch ever for John Deere where all customer segments are covered that we intend to serve.”
Hundreds of dealers and ag media members came to Milwaukee August 20-21 for ride-and-drive opportunities, classroom sessions and a grand nighttime rollout at the city’s Convention Center that included a live band and the rock string quartet Bella Electric Strings.
Perhaps the biggest news was the unveiling of Deere’s new 9/9RT Series of 4WD and tracked articulated tractors.
The line includes 10 models with Tier IV Final technology and new transmission, suspension and shifting technology designed to improve farmer productivity and machine efficiency. At 620 horsepower, the 9620R machines are the largest tractors the company has ever built.
Improved speed and power were frequent themes with the introductions, which also included new large square balers, disc mowers, self-propelled forage harvesters and windrowers, and expansion of the 6 Family of tractors. Deere and Hillco Technologies also announced the release of the Hillco Single-Pass Round Bale System.
In a white-washed room reminiscent of Apple’s retail stores, Deere displayed precision farming tools during Wednesdays’ grand unveiling, including the release of the MyJohnDeere Operations Center that allows customers to securely upload their farm data and work with dealers, crop consultants and others to manage their machinery and develop agronomic insights.
Below, from the editors of Farm Equipment, is a summary of select new or improved products Deere unveiled.