Product Details

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment.

The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

Brand Loyalty in the Farm Equipment Business offers an essential business strategy tool to help you better understand and position your dealership’s unique selling proposition, products and overall value against your competition amidst an ever-shifting ag equipment landscape. It offers a tool to help you be better informed and prepared to align your dealership and the brands you represent with the right customers, at the right time and with the right message.

Pick up your copy today and discover answers to these critical brand loyalty questions and more…

• What would it take for farmers to switch to another equipment brand? 
• How does farmers' revenue affect their purchasing practices? 
• Where do farmers and dealers differ on brand loyalty? 
• How do individual manufacturers score with farmers who prefer particular brands? 

For a deep, data-driven dive into brand loyalty in agriculture today, purchase your copy of Brand Loyalty in the Farm Equipment Business now. Study, share and discuss it with everybody in your dealership that has a stake in the acquisition and retention of your customers.