Editor’s Note: At a dinner recently with a good friend, Mike Elton of Advantage+ Equipment Financing (also a company following the EOS business management system as we do here at Lessiter Media), he explained the speech his late father, Larry, gave to the Advantage+ (equipment lending company) board of directors just prior to his passing a few years ago. Having known Mike and his dad, Larry, for close to 40 years, I asked for a copy. I found it inspiring, and not unlike many of the stories of your starts in the farm equipment business. Mike continues to share elements of that speech to keep his dad’s entrepreneurial spirit alive and to reinforce with new staff about where the business came from. Advantage+ works with equipment dealers and manufacturers, and their customers, on flexible financing programs. Our company utilized the company several years ago when upgrading our entire phone and computer system.

--Mike Lessiter, Editor/Publisher

By Lawrence K. Elton, Founder of Advantage+

Would you believe me if I told you that 25 years ago, our founders, conscientious free market thinkers, knowing that small business was the backbone of capitalism, began our company (Advantage+) to support this noble institution. They also knew there was a capital gap that hindered small businesses ability to start and grow. Our founders’ dream was to fill that gap. Would you believe all that? If so, you would be wrong.

Here’s the real story. I worked for a bank holding company called F&M Financial Services. In 1992, F&M was sold to Associated Bank. With the combined operation, there were too many cooks, so some of the cooks, including me, decided to leave to pursue personal interests. That means I was fired. So, there I was, 54 years old, out of work, and wondering what the hell to do next.

Part of my job at F&M was overseeing a small equipment subsidiary. And after the acquisition smoke cleared, the folks who ran the company, Dick Hackl and Marianne Flemming, concluded that Associated had no interest in its little operation; they sensed their days were numbered.

Larry Elton (left) the late founder and CEO Mike Elton (right), Advantage+ Equipment Leasing. Photo by: Mike Elton

So, the three of us conferred and decided to try to make a go of starting our own equipment finance company. There was nothing altruistic or noble about this — we were out of work and needed jobs. Necessity was the mother of invention. We concluded that with support from outside investors and a few banks, we could start and build a successful venture. Our plan was to grow enough so that in six or seven years we could take it public or sell it to a bank for a big return. We convinced some investors and some banks who believed in us — many are still with us — that the plan would work.

And it did. But not at all as planned. The original plan focused on the outcome —building fast and selling for gain. It didn’t work that way. It turned out to be a much longer game, but I think a much better game.

As we grew and as we worked with lots of small businesses, we realized that small business really was the purist form of capitalism, and really was a key part of our economy. And we found it surprisingly fun and emotionally rewarding to see how our little part often made a difference.

Our bankers also became dedicated to our small business cause. They became partners as well as lenders.

And many of our investors also took a longer view, so we successfully modified investment instruments to provide acceptable liquidity to complement growth in value.

Our staff grew in size and talent. Our culture and standards evolved. And our team coalesced to become more like-minded and more effective.

So, our company, created to have a fixed-term run, developed momentum, and seemed to develop a will, to want to go on and on.

What started as way to make a living became a way of living. And God willing, we’d like to keep it going. And we think we can.

For more information on Advantage+, click here.