New Holland Agriculture and IRON Solutions, Inc. announce the debut of the New Holland Digital Dealer program — powered by IRON Solutions at the 2010 New Holland Agriculture Dealer Meeting held in Orlando, Fla. The New Holland Digital Dealer program combines market intelligence, on-demand software and media to accelerate sales in New Holland farm equipment dealerships across North America.
“When choosing a partner for the New Holland Digital Dealer program, there was no debate,” states David Greenberg, senior director of marketing, New Holland Agriculture. “IRON Solutions leads the industry in providing integrated digital marketing and lead generation, equipment configuration and quoting, customer relationship management, pricing and price optimization and remarketing services for New Holland and our dealers.”
“We are proud to be working alongside New Holland to provide the Digital Dealer program to their North American agricultural dealers,” states Darwin Melnyk, IRON Solutions, chief executive officer. “New Holland is addressing the growing opportunities in a thriving online equipment marketplace. The Digital Dealer program leverages the power of the Internet to drive more sales to their dealerships and resolve challenges faced by dealers when managing customer and equipment lifecycles.”
The debut of the New Holland Digital Dealer program follows the December 2009 launch of New Holland’s online build and price service, powered by IRON Builder and the redesign of their website, newholland.com/na last year.
“At New Holland, we recognize the Internet marketplace is changing and has accelerated the expectations of both our customers and our dealerships,” continues Greenberg. “Our digital marketing efforts and tools for our dealers need to be delivered quickly and continuously enhanced to meet these expectations. The New Holland Digital Dealer Program — powered by IRON Solutions provides the innovative solution to this challenge for our company and our dealers.”
A full-feature story on New Holland's Digital Dealer program, how it works and where it's taking dealers appears in the April/May issue of Farm Equipment magazine.