How Europe’s Agricultural Equipment Market Is Moving Online

Across Europe, agriculture is evolving. It’s not just about adopting smart machinery or reducing emissions — it’s also about how farming machinery is bought and sold. In 2025, one of the biggest transformations in the sector is the rise of online platforms for farm equipment sales.

Whether you’re a family-run farm in northern France or a multinational dealership group in Germany, digital tools are changing how the industry connects. And platforms that cater specifically to the needs of agricultural buyers and sellers are leading this shift.

3 Key Trends Changing the Agricultural Machinery Market

The Move Toward Digital Sales Channels

Farmers are becoming more digitally savvy — and they expect their business partners to be as well. Browsing listings online, comparing technical specs, and negotiating remotely has become second nature.

This means sellers, whether large dealerships or independent resellers, need a strong online presence to stay competitive.

The Growing Market for Second-Hand Machinery

With input prices and equipment costs continuing to rise, many farms are now prioritizing reliable, pre-owned machines. The second-hand segment has grown rapidly across Europe, particularly in regions where EU subsidies are tightening.

Platforms that offer verified listings from trusted dealers, with full transparency, are gaining traction fast.

Cross-Border Deals Are Now Business as Usual 

Language barriers and logistics used to make international deals slow and risky. Not anymore. With today’s multilingual platforms and integrated transport support, buyers and sellers from different countries can do business more easily than ever.

A German Claas dealer can now sell to a Romanian farmer — or vice versa — in just a few clicks.

Specialized Marketplaces Being a Driving Force More Than Ever

While general classifieds still exist, it’s the niche, professionally curated marketplaces that are seeing the most growth. These platforms understand the specifics of the industry: how farmers search, what dealers need, and what makes a listing trustworthy.

And that’s where Truck1.eu plays a central role.

Truck1.eu: A Marketplace Built for the Agri-Machinery World

Originaly known as a platform for trucks and commercial vehicles, Truck1.eu has grown into one of Europe’s most trusted B2B marketplaces for agricultural equipment — with a dedicated section tailored to professional dealers and farm buyers.

Currently, Truck1 serves over 4 million monthly users from across Europe and beyond. The platform supports listings in 33 languages, with traffic from buyers across more than 150 countries — including fast-growing interest from Eastern Europe, the Baltics, North Africa, and Scandinavian countries.

But what really sets Truck1 apart is its deep integration with the agricultural sector:

  • Thousands of official dealers list equipment from top manufacturers, including John Deere, Claas, Case IH, Massey Ferguson, Deutz-Fahr, New Holland, and others
  • Listings are vetted for quality and detail — with multiple photos, technical specs, and verified dealer profiles
  • Truck1 provides smart filtering by brand, condition, power, region, and more — making it easier for farmers to find exactly what they need
  • Dedicated categories for used tractors, harvesters, balers, sprayers, mowers, seeders, and more

For agricultural businesses looking to expand internationally or streamline their sales, Truck1 offers not just reach — but relevance.

A Platform That Tremendously Helps Buyers and Sellers

For sellers: Truck1 is a way to tap into a global agricultural audience without relying on outdated advertising or fragmented local portals.

For buyers: it’s a one-stop shop for browsing thousands of verified offers from reputable sellers, across borders — with clarity, speed, and support.

Whether you're looking to export a fleet of used tractors or buy a forage harvester from another EU country, Truck1 makes it possible.

Truck1 is a leading online marketplace for buying and selling farming equipment and commercial vehicles. Serving both dealers and private sellers across Europe and beyond, Truck1 offers a great selection of machinery, user-friendly interface, and multilingual support.

Truck1 logo