Atlantic & Southern Equipment, LLC. has acquired the operating assets of C&R Implement Co. in Williamston, N.C. The acquisition of C&R Implement took place on May 1st 2023. Atlantic & Southern Equipment is an agriculture and construction equipment distributor serving Georgia, Alabama, Tennessee and North Carolina. C&R is an agriculture equipment dealer and service provider for AGCO. They have been selling Massey Ferguson tractors in Williamston since 1963. Former C&R Principal Donald Beachman, will continue with the new organization supporting operations and customers. All the C&R staff are joining the Atlantic & Southern Equipment Organization.

“This acquisition of C&R in Williamston is our step forward in better serving our customers in the state of North Carolina.” says Ben Land of Atlantic & Southern. “We look forward to getting to know the Williamston farming community and to how we can empower farmers with the best products and customer service.”

The expansion of Atlantic & Southern Equipment into Williamston will also bring new product lines such as the Fendt Tractor and Fendt RoGator self-propelled sprayers and spreaders- both major award-winning products in the agricultural equipment industry. The inclusion in the Atlantic & Southern Equipment organization allows customers to have enhanced access to used equipment, parts and expertise across all locations.

Atlantic & Southern Equipment is on the  Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations, which provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.

Click here for more Industry News.

For the latest news on dealer growth, including acquisitions, consolidations and new locations, visit our Dealers on the Move feed.

Dealers on the Move is brought to you by Pinion.

Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success.

Learn More >>