Ross Morgan, special projects manager for H&R Agri-Power, discusses the biggest changes the farm equipment industry has seen during his time in the business and the impact those changes have had on the business.


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This interview is part of the Dealership Minds Video Series brought to you by Laforge.

Ross Morgan

Sage Wisdom from A Dealership Lifer

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Years with Organization: 56

Background: Joined father in-law’s
farm equipment dealership, H&R Implement, in 1964.

Quotable: “Don’t ever lie to the guy you see in the mirror when you shave each morning. Recognize what you can’t change, and don’t pretend someone else is going to fix your problems. They can’t. Try and figure out what it is you can change and make a decision.”

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