Dealers View on Why IH Failed
Many of the 28 dealers interviewed for this book were in dealerships well before the 1984 Case IH merger. Some (like myself) have fond memories of the ’70s. Farm prices were favorable, and business was good. The arrival of the Axial-Flow combine, in particular, gave Harvester dealerships a big boost.
Then the storm hit. The dealers interviewed for this book were asked why they thought IH failed. Here are some of their thoughts:
- Cash crunch hangover from 1979-80 US strike
- Worldwide slowdown in the 1980s for IH products
- Too much short-term debt
- High interest rates
- Did not focus on core products
- Bad union contracts
- Shareholder dividends paid for too many years
- Not enough R&D during late ’70s and ’80s
There were additional insightful comments, but several dealers summed it up this way: “Weak and ineffective management.”
This quote is from the Chicago Tribune, June 27, 1983 by S.F. Lancaster, 1983-85, VP Agricultural Marketing, after the departure of CEO Archie McCardell: “McCardell’s biggest mistake by far was the infusion of people not familiar with what makes us tick.” In a later interview, Lancaster commented, “Revolving doors of CEOs took a toll.”
Now, all these years later, we can reflect on what might have been. Had the Case IH merger not occurred, the products and dealers represented by the Case IH logo probably would not exist. All the great history and technology behind these two trademarks would be lost. Thousands of employees of the companies and dealers would have been jobless. Many farmers would have struggled to find parts and service for their equipment. In all probability, the value of their machinery would have dropped.
Since the IH merger, however, many customers have stayed loyal to red equipment. Dealers and farmers who were interviewed for this book felt that it all turned out well. The merger of IH and J.I. Case assured that both survived to share a 175th anniversary in 2017.
Case IH has become a major innovator of agricultural equipment technology. Some dealers have already or are about to celebrate their 100th anniversary. A few have fifth generation family members involved. Some have old customers who are also into their fourth or fifth generation. Trust runs deep in these relationships.
Part 1: "Shocking News of November 26, 1984"
Part 2: "IH Profit Margins ... Going South"
Part 3: "Leadership (or Lack of) During Final Years: Archie McCardell"
Part 4: "Memories from Irv Aal"
Part 5: "Why IH Failed: Jim Hitchner"
Part 6: "My Memories as Dealer in the 1980s (Wallem International, Belvidere, Ill., and Central Sands International, Plainfield, Wis.)"
Part 7: "International Harvester’s European Organization"
Part 8: "Dealers View on Why IH Failed" (You are here.)
Part 9: "Paul Wallem Bio & Observations on the Dealer"
Go back to series homepage.
View the Image Gallery: "The Breakup of International Harvester and “What Really Happened”
Watch the Slideshow: [Video] The Breakup of International Harvester and “What Really Happened”