Equipment sales were $375.2 million for the second quarter of fiscal 2023, compared to $272.7 million in the second quarter last year.

In 2016, Valley Truck & Tractor achieved a parts and service absorption rate of 106%. According to the Western Equipment Dealers Assn.’s (WEDA) 2016 Cost of Doing Business study, the farm equipment industry average absorption rate was 64%, with an industry benchmark target of 80%-plus.

Chad Stoline, corporate service manager for Van Wall Equipment, explains that a majority of the dealership's service revenue comes from preventative maintenance service specials. Large storage sheds on Van Wall's lot allow the service techs to stage equipment under a roof without taking up space in the shop, which is appealing to customers. Van Wall Equipment earned top honors in Farm Equipment's 2016 Dealership of the Year program.