Tom Healy, COO & Corporate Sales Manager, Burnips Equipment, Big Rapids, Mich. — Burnips has turned its used equipment process on its head and the result is a highly controlled used forage harvester inventory and an increase in revenue.
Healy reinforces the steps of hard action taken on forage harvesters in 2018, and how they arrived at that decision.
Today, his inventory is highly controlled, and new sales of harvesters have been shut down until after the season.
Now, every trade he takes in is asigned a date, where it goes to auction — no questions asked.
The best thing he did was create an internet salesperson position and hired a 22-year-old without any ag knowledge. He did $10 million in internet sales last year, most of it used.
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