Ken Zuckerberg, Senior Economist, Knowledge Exchange Division, CoBank, Greenwood Village, Colo. — As farmers continue to consolidate and farm customers become more corporate in approach, what will that changing customer base do to the used equipment market?
Zuckerberg brings an outsider’s view to the farm equipment dealership business and poses thought-provoking questions that will make you change the way you view the future of your business.
“For some, these structural challenges offer an opportunity to reinvent business models to ensure long-run resiliency,” he says.
Zuckerberg has more than 30 years of diverse experience spanning securities analysis, investment management, and banking. Most recently, he was a sector manager and senior strategist for Wells Fargo’s Food and Agribusiness Industry Advisors Group, and previously held a similar role at Rabobank.
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