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[Video] Proving Your Marketing ROI
Can you prove that your marketing efforts are making a difference? A targeted approach to reach out to your customers with the information they need allows you to track their behaviors and use the data to funnel them through to the sales team. When you can track your customers’ interaction with your dealership, you can prove the Return on Investment (ROI) of your marketing strategy, maintains Tyler Musson, Director of Marketing, Washington Tractor.