Jim Wood, Chief Sales & Operations Officer, Rocky Mountain Equipment, Calgary, Alta. — As the leader of the 37-store Canadian Case IH and New Holland dealership group, Wood provides an extensive review of how Rocky Mountain Equipment manages the used side of its business. He’ll discuss their valuation process, how they use data and provide insight into their new DealZone Used Equipment Outlet in Kansas City. Used equipment accounts for C$400 million of the dealership’s 2019 revenues of C$775.1.

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